Copernica¶
Copernica is a Dutch email marketing and marketing automation platform designed for sending large-scale personalised email campaigns. It provides tools for managing subscriber databases, building automated email flows, and tracking campaign performance.
What it does:
- Manages subscriber databases with profiles, fields and segmentation.
- Sends personalised email campaigns at scale with advanced deliverability controls.
- Supports marketing automation via drag-and-drop flow builders (Drag-and-Drop Editor / Follow-ups).
- Tracks opens, clicks, bounces and unsubscribes per campaign.
- Handles opt-in and opt-out flows in compliance with GDPR regulations.
How we use it (Zwerfkei):
- Managing newsletter subscriptions: processing opt-in and opt-out requests from customers.
- Sending the Zwerfkei newsletter to subscribers via email.